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  • Adobe/Creating HTML emails with Dreamweaver

Creating HTML Emails With Dreamweaver

Course Overview

This is a two day hands-on course intended for people who want to create well-designed and reliable HTML emails. During the course, delegates will learn the most effective techniques to create attractive HTML emails which work in all major email clients. Dreamweaver is used to create the pages, but the skills you learn can be used in any other web design tool.

 

Course Title   Creating HTML Emails with Dreamweaver 

 
         Course Duration 2 Days

 
 
 
Objectives
This is a two day hands-on course intended for people who want to create well-designed and reliable HTML emails. During the course, delegates will learn the most effective techniques to create attractive HTML emails which work in all major email clients. Dreamweaver is used to create the pages, but the skills you learn can be used in any other web design tool.
 
Pre-requisites
Students should be familiar with the Windows or Macintosh operating systems and be familiar with the Web and its terminology.
 
Course includes
A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.
 
Course outline
How do HTML emails work?
Design considerations for HTML emails
What works, and what doesn’t
The pros and cons of using HTML emails
About email clients
The importance of testing
About web servers
How bulk email apps work
 
HTML Code
Understanding HTML code
Principles of HTML - tags and attributes
Viewing examples of HTML code
Specific HTML email requirements
Basic HTML exercises
 
Dreamweaver Overview
What does Dreamweaver do?
Learning the interface
Setting up a new site in Dreamweaver
 
Getting Started
The research process - understanding your readers
The design process - effective layout
HTML email best practices
Email marketing tips
 
 
Basic Page Creation
Create a new basic HTML page
Add and format text content
Adding graphics and images
Test and preview the page
 
Page Layout with Tables
Overview of tables
Designing a page layout with tables
Creating table structures
Modifying and nesting tables
Formatting text, images and data in table
 
Links
Understanding links
Creating links to your website
Creating email links
Using images as link buttons
 
Working with Graphics and Images
About web graphics - JPEG, GIF and PNG files
How to optimise images for quality and fast download
Setting Image width and height via HTML
Using Alternative descriptions in case of non-displaying images
The importance of correct image URLs
 
Cascading Stylesheets (CSS)
Writing Inline styles
Formatting text - changing typeface, size and colour
Controlling vertical spacing
Using borders
Changing the appearance of links
 
Testing and Distribution
Testing your HTML email
Connecting Dreamweaver to an FTP server
Uploading your HTML and images
Creating an HTML email from your page
Distribution options
 
Extra Functionality
Linking to an online version
Additional browser based possibilities