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  • Google Apps/Google Analytics – Advanced Duration 1 day

Google Analytics - Advanced Duration 1 Day

Course Overview

The advanced course concentrates on the more technical code and customisations for Google Analytics.

 

   

 

How Google Analytics Works

JavaScript, cookies, and GIF requests

Differences from log-based tools

Security, privacy, and reliability

 

Google Analytics Tracking Code

How the code works

Customization methods

Alternate tracking code (async, mobile)

Universal Analytics

 

Administration

Accounts and profiles

User management

 

Cleaning Up Your Data

Filters

Introduction to regular expressions

Removing internal traffic

Cleaning up URLs

Site Search setup

 

Measuring Conversion

Creating goals and funnels

Ecommerce tracking

 

Measuring Traffic

Campaign tagging

AdWords integration

 

Measuring Content

AdSense integration

Event Tracking coding

Tracking Flash

Measuring Visitors

Custom Variables

 

Managing Cookies and Tracking

Multiple domains and subdomains

 

Extracting Data

Export, email, and custom reports

Intelligence

Multi-channel funnels

Data export API

This training can be tailored and combined with any of the further Google courses advertised