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  • Google Apps/Google Analytics – Basics Duration: 1 day

Google Analytics - Basics Duration: 1 Day

Course Overview

This is a basic course where we review your Google Analytics Reporting Interface and ensure that you understand what each metric truly means and where to find what you need within GA.

 

 

 

 

What is web analytics?Introduction

Getting Started With Google Analytics

How Google Analytics works

What is Google Analytics V5

Accounts, profiles, and users

Navigating Google Analytics

Basic metrics

The main sections of Google Analytics reports

 

Traffic Sources

Direct, referring, and search traffic

Campaigns

Search Engine Optimisation Reports

 

Advertising

Adwords

 

Content

Pages and Landing Pages

Exit Pages

Site Speed

Event Tracking

Site Search

AdSense

In Page Analytics

Google Analytics Notations

 

Visitors

Unique visitors

Demographics

Behaviour

Technology Reports

Social Media

Mobile

 

Goals & Ecommerce

Setting up goals

Goal reports

Ecommerce tracking

Multi-Channel Funnels

 

Actionable Insights and the Big Picture

Recap of Google Analytics reports and tools

Finding actionable insights

Getting the organization involved

Creating a data-driven culture

Resources

This training can be tailored and combined with any of the further Google courses advertised