Google Analytics - Basics Duration: 1 Day
Course Overview
This is a basic course where we review your Google Analytics Reporting Interface and ensure that you understand what each metric truly means and where to find what you need within GA.
What is web analytics?Introduction
Getting Started With Google Analytics
How Google Analytics works
What is Google Analytics V5
Accounts, profiles, and users
Navigating Google Analytics
Basic metrics
The main sections of Google Analytics reports
Traffic Sources
Direct, referring, and search traffic
Campaigns
Search Engine Optimisation Reports
Advertising
Adwords
Content
Pages and Landing Pages
Exit Pages
Site Speed
Event Tracking
Site Search
AdSense
In Page Analytics
Google Analytics Notations
Visitors
Unique visitors
Demographics
Behaviour
Technology Reports
Social Media
Mobile
Goals & Ecommerce
Setting up goals
Goal reports
Ecommerce tracking
Multi-Channel Funnels
Actionable Insights and the Big Picture
Recap of Google Analytics reports and tools
Finding actionable insights
Getting the organization involved
Creating a data-driven culture
Resources
This training can be tailored and combined with any of the further Google courses advertised
Google Analytics - Basics Duration: 1 Day
Course Overview
This is a basic course where we review your Google Analytics Reporting Interface and ensure that you understand what each metric truly means and where to find what you need within GA.
What is web analytics?Introduction
Getting Started With Google Analytics
How Google Analytics works
What is Google Analytics V5
Accounts, profiles, and users
Navigating Google Analytics
Basic metrics
The main sections of Google Analytics reports
Traffic Sources
Direct, referring, and search traffic
Campaigns
Search Engine Optimisation Reports
Advertising
Adwords
Content
Pages and Landing Pages
Exit Pages
Site Speed
Event Tracking
Site Search
AdSense
In Page Analytics
Google Analytics Notations
Visitors
Unique visitors
Demographics
Behaviour
Technology Reports
Social Media
Mobile
Goals & Ecommerce
Setting up goals
Goal reports
Ecommerce tracking
Multi-Channel Funnels
Actionable Insights and the Big Picture
Recap of Google Analytics reports and tools
Finding actionable insights
Getting the organization involved
Creating a data-driven culture
Resources
This training can be tailored and combined with any of the further Google courses advertised
