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Putting The Buying Into Selling

Course Overview

Use the same measure for selling that you use for purchasing” – Abu Bakr Nobody likes to be sold to; instead they prefer to buy of their own accord. This full day workshop is designed to provide delegates with the skills required to assist the customer to buy rather than be sold to.

Course Summary
         
Course Duration 1 Day
 

Use the same measure for selling that you use for purchasing” – Abu Bakr
Nobody likes to be sold to; instead they prefer to buy of their own accord. This full day workshop is designed to provide delegates with the skills required to assist the customer to buy rather than be sold to.


Who should attend?


People who deal with selling to customers face to face or over the telephone.

The objectives of the workshop are;


Understand the difference between “selling to the customer” and “assisting the customer to buy”
 
 Assist delegates to develop the listening skills required to be effective in a sales role 
 
 
Understand the difference between Features and Benefits of a product and how to explain them to a customer.
 
Develop a natural style with the customer that helps to build their trust
 
 
Understand how to ask for the customer’s business in an effective and non-pressuring way
 
Understand personal strengths and development needs
 
 
Build an action plan for developing coaching skills