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Google Analytics - Advanced Duration 1 Day

Course Overview

The advanced course concentrates on the more technical code and customisations for Google Analytics.




How Google Analytics Works

JavaScript, cookies, and GIF requests

Differences from log-based tools

Security, privacy, and reliability


Google Analytics Tracking Code

How the code works

Customization methods

Alternate tracking code (async, mobile)

Universal Analytics



Accounts and profiles

User management


Cleaning Up Your Data


Introduction to regular expressions

Removing internal traffic

Cleaning up URLs

Site Search setup


Measuring Conversion

Creating goals and funnels

Ecommerce tracking


Measuring Traffic

Campaign tagging

AdWords integration


Measuring Content

AdSense integration

Event Tracking coding

Tracking Flash

Measuring Visitors

Custom Variables


Managing Cookies and Tracking

Multiple domains and subdomains


Extracting Data

Export, email, and custom reports


Multi-channel funnels

Data export API

This training can be tailored and combined with any of the further Google courses advertised