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Social Media Marketing


Duration 1 day – in class or as Virtual Live Training (VLT)

or delivered as 2 x 3hrs or 3 x 2 hrs. VLT.

This course is for those delegates responsible for social media marketing in their business. It is suitable for those that need to create a social media marketing plan and relevant content, or that are currently marketing via social media and wish to improve effectiveness or gather new ideas.

On completion of this course, attendees will be able to create a social media planning schedule, develop content and report on the effectiveness against set targets.

What is Social Media Marketing?

  • Definition of Social Media
  • Why use social media to market your business?
  • Social media Marketing steps and tools

Social Media Marketing Strategy

  • Setting clear goals and targets
  • Aligning with current marketing plan
  • Building credibility and trust
  • Identify the resources required and associated costs

Targeting your Super Customer

  • Why you need to identify the Super Customer for your business
  • Choosing the best platform(s) and content
  • How to grab their attention

Social Media Platforms

  • Social media networking – Facebook, Twitter, WhatsApp etc:
  • Blogging
  • e-newsletters
  • Matching with your super customer

Planning and Scheduling

  • Creating an annual plan
  • Breaking it down into a monthly marketing focus
  • The 80/20 rule and frequency

Creating Valuable Content

  • What’s top quality content?
  • Keeping your audience engaged
  • Breaking down bite-sized chunks of content
  • Engagement and building a community
  • The importance of keywords
  • Creating images that do the job!
  • Choosing a scheduling tool

Analysing and Reporting

  • What, where and when to analyse
  • Measuring ROI
  • Tracking against targets
  • Building relationships and community