Social Media Marketing For Business
Course Overview
Training Virtual Live training or F2F training This course is for those delegates responsible for social media marketing in their business. It is suitable for those that need to create a social media marketing plan and relevant content, or that are currently marketing via social media and wish to improve effectiveness or gather new ideas. On completion of this course, attendees will be able to create a social media planning schedule, develop content and report on the effectiveness against set targets.
Social Media Marketing for Business
Duration 1 day Or as 2 x 3hrs or 3 x 2 hrs.
Training Virtual Live training or F2F training
This course is for those delegates responsible for social media marketing in their business. It is suitable for those that need to create a social media marketing plan and relevant content, or that are currently marketing via social media and wish to improve effectiveness or gather new ideas.
On completion of this course, attendees will be able to create a social media planning schedule, develop content and report on the effectiveness against set targets.
What is Social Media Marketing?
Definition of Social Media
Why use social media to market your business?
Social media Marketing steps and tools
Social Media Marketing Strategy
Setting clear goals and targets
Aligning with current marketing plan
Building credibility and trust
Identify the resources required and associated costs
Targeting your Super Customer
Why you need to identify the Super Customer for your business
Choosing the best platform(s) and content
How to grab their attention
Social Media Platforms
Social media networking – Facebook, Twitter, WhatsApp etc:
Blogging
e-newsletters
Matching with your super customer
Planning and Scheduling
Creating an annual plan
Breaking it down into a monthly marketing focus
The 80/20 rule and frequency
Creating Valuable Content
What’s top quality content?
Keeping your audience engaged
Breaking down bite-sized chunks of content
Engagement and building a community
The importance of keywords
Creating images that do the job!
Choosing a scheduling tool
Analysing and Reporting
What, where and when to analyse
Measuring ROI
Tracking against targets
Building relationships and community
Social Media Marketing For Business
Course Overview
Training Virtual Live training or F2F training This course is for those delegates responsible for social media marketing in their business. It is suitable for those that need to create a social media marketing plan and relevant content, or that are currently marketing via social media and wish to improve effectiveness or gather new ideas. On completion of this course, attendees will be able to create a social media planning schedule, develop content and report on the effectiveness against set targets.
Social Media Marketing for Business
Duration 1 day Or as 2 x 3hrs or 3 x 2 hrs.
Training Virtual Live training or F2F training
This course is for those delegates responsible for social media marketing in their business. It is suitable for those that need to create a social media marketing plan and relevant content, or that are currently marketing via social media and wish to improve effectiveness or gather new ideas.
On completion of this course, attendees will be able to create a social media planning schedule, develop content and report on the effectiveness against set targets.
What is Social Media Marketing?
Definition of Social Media
Why use social media to market your business?
Social media Marketing steps and tools
Social Media Marketing Strategy
Setting clear goals and targets
Aligning with current marketing plan
Building credibility and trust
Identify the resources required and associated costs
Targeting your Super Customer
Why you need to identify the Super Customer for your business
Choosing the best platform(s) and content
How to grab their attention
Social Media Platforms
Social media networking – Facebook, Twitter, WhatsApp etc:
Blogging
e-newsletters
Matching with your super customer
Planning and Scheduling
Creating an annual plan
Breaking it down into a monthly marketing focus
The 80/20 rule and frequency
Creating Valuable Content
What’s top quality content?
Keeping your audience engaged
Breaking down bite-sized chunks of content
Engagement and building a community
The importance of keywords
Creating images that do the job!
Choosing a scheduling tool
Analysing and Reporting
What, where and when to analyse
Measuring ROI
Tracking against targets
Building relationships and community
