Courses

This course will provide a comprehensive understanding of how effective Marketing Communications can improve your business’s marketing success. Delegates will learn about the marketing communications process, digital and offline communication channels, messaging and ultimately how to prepare a marketing communications campaign plan.

This course will provide a valuable insight into what makes a successful brand. Delegates will learn about the key principals of good branding and will have the opportunity to review their own company or product/service brands. As the course progresses, they will build an understanding of how developing a strong and clear brand strategy that will have a positive impact on their business.

This course will provide an essential guide to understanding the fundamentals of business-to-business digital marketing. Delegates will learn about the tools and techniques that can be used to develop a robust and effective digital marketing strategy. By the end of the course delegates will have a better understanding of which digital channels will work best for their business and how to use them.

This course will provide delegates with a full understanding of all the aspects of marketing required to develop a clear and effective marketing plan. Delegates will learn in detail about the marketing planning process in a very practical way that will allow them to start writing a successful marketing plan for their own businesses.