BUSINESS TO BUSINESS DIGITAL MARKETING 1 Day
Course Overview
This course will provide an essential guide to understanding the fundamentals of business-to-business digital marketing. Delegates will learn about the tools and techniques that can be used to develop a robust and effective digital marketing strategy. By the end of the course delegates will have a better understanding of which digital channels will work best for their business and how to use them.
Duration: 1 day
Who should attend?
This course is designed for Business Managers and Marketing Professionals working in a business-to-business setting and looking to make digital marketing an integral part of their marketing capabilities.
Course content
- Why B2B digital marketing?
- Understanding digital marketing strategy
- Inbound vs Outbound marketing
- Good content marketing
- Search marketing
- E-CRM, lead generation and GDPR
- Social Media for B2B
- Evaluation and Improvement
Benefits for the individual
- Expand your knowledge and understanding of B2B digital marketing tools and techniques
- Achieve more visible and measurable marketing results
- Increase the impact you can have on your business’s success
Benefits for the organisation
- Better informed and knowledgeable employees
- Improve market engagement for your business
- Greater measurability of the impact of your marketing budget
The BUSINESS-TO-BUSINESS DIGITAL MARKETING training/development can be tailored to suit the client’s requirements - in terms of content type or depth.
To discuss your requirements contact us on 01604 495252.
BUSINESS TO BUSINESS DIGITAL MARKETING 1 Day
Course Overview
This course will provide an essential guide to understanding the fundamentals of business-to-business digital marketing. Delegates will learn about the tools and techniques that can be used to develop a robust and effective digital marketing strategy. By the end of the course delegates will have a better understanding of which digital channels will work best for their business and how to use them.
Duration: 1 day
Who should attend?
This course is designed for Business Managers and Marketing Professionals working in a business-to-business setting and looking to make digital marketing an integral part of their marketing capabilities.
Course content
- Why B2B digital marketing?
- Understanding digital marketing strategy
- Inbound vs Outbound marketing
- Good content marketing
- Search marketing
- E-CRM, lead generation and GDPR
- Social Media for B2B
- Evaluation and Improvement
Benefits for the individual
- Expand your knowledge and understanding of B2B digital marketing tools and techniques
- Achieve more visible and measurable marketing results
- Increase the impact you can have on your business’s success
Benefits for the organisation
- Better informed and knowledgeable employees
- Improve market engagement for your business
- Greater measurability of the impact of your marketing budget
The BUSINESS-TO-BUSINESS DIGITAL MARKETING training/development can be tailored to suit the client’s requirements - in terms of content type or depth.
To discuss your requirements contact us on 01604 495252.
