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Course Overview

This course will provide a valuable insight into what makes a successful brand. Delegates will learn about the key principals of good branding and will have the opportunity to review their own company or product/service brands. As the course progresses, they will build an understanding of how developing a strong and clear brand strategy that will have a positive impact on their business.





Duration: 1 day

Who should attend?

This course is designed for Marketing Professionals, Business Owners, and Senior Directors/Managers.

Course content

  • The nature and function of brands
  • Understanding the elements of branding
  • Analysing your company brand
  • How to build and sustain a successful brand
  • Brand architecture and positioning strategies
  • Brand Communications
  • Developing a successful brand strategy

Benefits for the individual

  • Develop a thorough understanding of how to build a more powerful brand
  • Improve your brand communications and the impact your brand will have on your target markets
  • Increase your confidence in preparing and executing a successful brand strategy

Benefits for the organization

  • More confident and knowledgeable employees around the subject of branding
  • Increased brand engagement with your target markets
  • Improved recognition, value, and equity of your brand

The BRAND STRATEGY – HOW TO BUILD A STRONGER BRAND training/development can be tailored to suit the client’s requirements - in terms of content type or depth.

To discuss your requirements contact us on 01604 495252