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MARKETING PLANNING – HOW TO WRITE A WINNING MARKETING PLAN 1 Day

Course Overview

This course will provide delegates with a full understanding of all the aspects of marketing required to develop a clear and effective marketing plan. Delegates will learn in detail about the marketing planning process in a very practical way that will allow them to start writing a successful marketing plan for their own businesses.

 

 

 

Duration: 1 day

Who should attend?

This course is designed for Business Managers and Executives with the responsibility for Marketing within their businesses.

Course Content:

  • Defining the marketing planning process
  • How to undertake a marketing audit
  • SWOT and key issue analysis
  • Objective setting
  • Market segmentation, targeting and positioning
  • The marketing mix
  • Planning frameworks and measures
  • Implementation and control
  • Writing a marketing plan

Benefits for the individual

  • Learn how to write a comprehensive marketing plan
  • Increase the effectiveness and value of your marketing activity
  • Have a real strategic impact on your business

Benefits for the organization

  • More knowledgeable and confident employees
  • Have a clear and measurable marketing plan for your business
  • Increase the ROI of your marketing budget

The BRAND STRATEGY – HOW TO BUILD A STRONGER BRAND training/development can be tailored to suit the client’s requirements - in terms of content type or depth.

To discuss your requirements contact us on 01604 495252

MARKETING PLANNING – HOW TO WRITE A WINNING MARKETING PLAN

Duration: 1 day

Course overview:

This course will provide delegates with a full understanding of all the aspects of marketing required to develop a clear and effective marketing plan. Delegates will learn in detail about the marketing planning process in a very practical way that will allow them to start writing a successful marketing plan for their own businesses.

Who should attend?

This course is designed for Business Managers and Executives with the responsibility for Marketing within their businesses.

Course Content:

  • Defining the marketing planning process
  • How to undertake a marketing audit
  • SWOT and key issue analysis
  • Objective setting
  • Market segmentation, targeting and positioning
  • The marketing mix
  • Planning frameworks and measures
  • Implementation and control
  • Writing a marketing plan

Benefits for the individual

  • Learn how to write a comprehensive marketing plan
  • Increase the effectiveness and value of your marketing activity
  • Have a real strategic impact on your business

Benefits for the organization

  • More knowledgeable and confident employees
  • Have a clear and measurable marketing plan for your business
  • Increase the ROI of your marketing budget

The BRAND STRATEGY – HOW TO BUILD A STRONGER BRAND training/development can be tailored to suit the client’s requirements - in terms of content type or depth.

To discuss your requirements contact us on 01604 495252