Course Overview
This course will provide delegates with a full understanding of all the aspects of marketing required to develop a clear and effective marketing plan. Delegates will learn in detail about the marketing planning process in a very practical way that will allow them to start writing a successful marketing plan for their own businesses.
Duration: 1 day
Who should attend?
This course is designed for Business Managers and Executives with the responsibility for Marketing within their businesses.
Course Content:
- Defining the marketing planning process
- How to undertake a marketing audit
- SWOT and key issue analysis
- Objective setting
- Market segmentation, targeting and positioning
- The marketing mix
- Planning frameworks and measures
- Implementation and control
- Writing a marketing plan
Benefits for the individual
- Learn how to write a comprehensive marketing plan
- Increase the effectiveness and value of your marketing activity
- Have a real strategic impact on your business
Benefits for the organization
- More knowledgeable and confident employees
- Have a clear and measurable marketing plan for your business
- Increase the ROI of your marketing budget
The BRAND STRATEGY – HOW TO BUILD A STRONGER BRAND training/development can be tailored to suit the client’s requirements - in terms of content type or depth.
To discuss your requirements contact us on 01604 495252
MARKETING PLANNING – HOW TO WRITE A WINNING MARKETING PLAN
Duration: 1 day
Course overview:
This course will provide delegates with a full understanding of all the aspects of marketing required to develop a clear and effective marketing plan. Delegates will learn in detail about the marketing planning process in a very practical way that will allow them to start writing a successful marketing plan for their own businesses.
Who should attend?
This course is designed for Business Managers and Executives with the responsibility for Marketing within their businesses.
Course Content:
- Defining the marketing planning process
- How to undertake a marketing audit
- SWOT and key issue analysis
- Objective setting
- Market segmentation, targeting and positioning
- The marketing mix
- Planning frameworks and measures
- Implementation and control
- Writing a marketing plan
Benefits for the individual
- Learn how to write a comprehensive marketing plan
- Increase the effectiveness and value of your marketing activity
- Have a real strategic impact on your business
Benefits for the organization
- More knowledgeable and confident employees
- Have a clear and measurable marketing plan for your business
- Increase the ROI of your marketing budget
The BRAND STRATEGY – HOW TO BUILD A STRONGER BRAND training/development can be tailored to suit the client’s requirements - in terms of content type or depth.
To discuss your requirements contact us on 01604 495252
MARKETING PLANNING – HOW TO WRITE A WINNING MARKETING PLAN 1 Day
Course Overview
This course will provide delegates with a full understanding of all the aspects of marketing required to develop a clear and effective marketing plan. Delegates will learn in detail about the marketing planning process in a very practical way that will allow them to start writing a successful marketing plan for their own businesses.
Duration: 1 day
Who should attend?
This course is designed for Business Managers and Executives with the responsibility for Marketing within their businesses.
Course Content:
- Defining the marketing planning process
- How to undertake a marketing audit
- SWOT and key issue analysis
- Objective setting
- Market segmentation, targeting and positioning
- The marketing mix
- Planning frameworks and measures
- Implementation and control
- Writing a marketing plan
Benefits for the individual
- Learn how to write a comprehensive marketing plan
- Increase the effectiveness and value of your marketing activity
- Have a real strategic impact on your business
Benefits for the organization
- More knowledgeable and confident employees
- Have a clear and measurable marketing plan for your business
- Increase the ROI of your marketing budget
The BRAND STRATEGY – HOW TO BUILD A STRONGER BRAND training/development can be tailored to suit the client’s requirements - in terms of content type or depth.
To discuss your requirements contact us on 01604 495252
MARKETING PLANNING – HOW TO WRITE A WINNING MARKETING PLAN
Duration: 1 day
Course overview:
This course will provide delegates with a full understanding of all the aspects of marketing required to develop a clear and effective marketing plan. Delegates will learn in detail about the marketing planning process in a very practical way that will allow them to start writing a successful marketing plan for their own businesses.
Who should attend?
This course is designed for Business Managers and Executives with the responsibility for Marketing within their businesses.
Course Content:
- Defining the marketing planning process
- How to undertake a marketing audit
- SWOT and key issue analysis
- Objective setting
- Market segmentation, targeting and positioning
- The marketing mix
- Planning frameworks and measures
- Implementation and control
- Writing a marketing plan
Benefits for the individual
- Learn how to write a comprehensive marketing plan
- Increase the effectiveness and value of your marketing activity
- Have a real strategic impact on your business
Benefits for the organization
- More knowledgeable and confident employees
- Have a clear and measurable marketing plan for your business
- Increase the ROI of your marketing budget
The BRAND STRATEGY – HOW TO BUILD A STRONGER BRAND training/development can be tailored to suit the client’s requirements - in terms of content type or depth.
To discuss your requirements contact us on 01604 495252