BRAND STRATEGY – HOW TO BUILD A STRONGER BRAND 1 Day
Course Overview
This course will provide a valuable insight into what makes a successful brand. Delegates will learn about the key principals of good branding and will have the opportunity to review their own company or product/service brands. As the course progresses, they will build an understanding of how developing a strong and clear brand strategy that will have a positive impact on their business.
Duration: 1 day
Who should attend?
This course is designed for Marketing Professionals, Business Owners, and Senior Directors/Managers.
Course content
- The nature and function of brands
- Understanding the elements of branding
- Analysing your company brand
- How to build and sustain a successful brand
- Brand architecture and positioning strategies
- Brand Communications
- Developing a successful brand strategy
Benefits for the individual
- Develop a thorough understanding of how to build a more powerful brand
- Improve your brand communications and the impact your brand will have on your target markets
- Increase your confidence in preparing and executing a successful brand strategy
Benefits for the organization
- More confident and knowledgeable employees around the subject of branding
- Increased brand engagement with your target markets
- Improved recognition, value, and equity of your brand
The BRAND STRATEGY – HOW TO BUILD A STRONGER BRAND training/development can be tailored to suit the client’s requirements - in terms of content type or depth.
To discuss your requirements contact us on 01604 495252
BRAND STRATEGY – HOW TO BUILD A STRONGER BRAND 1 Day
Course Overview
This course will provide a valuable insight into what makes a successful brand. Delegates will learn about the key principals of good branding and will have the opportunity to review their own company or product/service brands. As the course progresses, they will build an understanding of how developing a strong and clear brand strategy that will have a positive impact on their business.
Duration: 1 day
Who should attend?
This course is designed for Marketing Professionals, Business Owners, and Senior Directors/Managers.
Course content
- The nature and function of brands
- Understanding the elements of branding
- Analysing your company brand
- How to build and sustain a successful brand
- Brand architecture and positioning strategies
- Brand Communications
- Developing a successful brand strategy
Benefits for the individual
- Develop a thorough understanding of how to build a more powerful brand
- Improve your brand communications and the impact your brand will have on your target markets
- Increase your confidence in preparing and executing a successful brand strategy
Benefits for the organization
- More confident and knowledgeable employees around the subject of branding
- Increased brand engagement with your target markets
- Improved recognition, value, and equity of your brand
The BRAND STRATEGY – HOW TO BUILD A STRONGER BRAND training/development can be tailored to suit the client’s requirements - in terms of content type or depth.
To discuss your requirements contact us on 01604 495252
