Course Overview
This course is for those delegates responsible for social media marketing in their business. It is suitable for those that need to create a social media marketing plan and relevant content, or that are currently marketing via social media and wish to improve effectiveness or gather new ideas. On completion of this course, attendees will be able to create a social media planning schedule, develop content and report on the effectiveness against set targets.
Social Media Marketing for Business
Duration 1 day
Or as 2 x 3hrs or 3 x 2 hrs.
Training Virtual Live training
F2F training
This course is for those delegates responsible for social media marketing in their business. It is suitable for those that need to create a social media marketing plan and relevant content, or that are currently marketing via social media and wish to improve effectiveness or gather new ideas.
On completion of this course, attendees will be able to create a social media planning schedule, develop content and report on the effectiveness against set targets.
What is Social Media Marketing?
Social Media Marketing Strategy
Targeting your Super Customer
Social Media Platforms
|
Planning and Scheduling
- Creating an annual plan
- Breaking it down into a monthly marketing focus
- The 80/20 rule and frequency
Creating Valuable Content
- What’s top quality content?
- Keeping your audience engaged
- Breaking down bite-sized chunks of content
- Engagement and building a community
- The importance of keywords
- Creating images that do the job!
- Choosing a scheduling tool
Analysing and Reporting
- What, where and when to analyse
- Measuring ROI
- Tracking against targets
Building relationships and community
Social Media Marketing For Business 1 Day
Course Overview
This course is for those delegates responsible for social media marketing in their business. It is suitable for those that need to create a social media marketing plan and relevant content, or that are currently marketing via social media and wish to improve effectiveness or gather new ideas. On completion of this course, attendees will be able to create a social media planning schedule, develop content and report on the effectiveness against set targets.
Social Media Marketing for Business
Duration 1 day
Or as 2 x 3hrs or 3 x 2 hrs.
Training Virtual Live training
F2F training
This course is for those delegates responsible for social media marketing in their business. It is suitable for those that need to create a social media marketing plan and relevant content, or that are currently marketing via social media and wish to improve effectiveness or gather new ideas.
On completion of this course, attendees will be able to create a social media planning schedule, develop content and report on the effectiveness against set targets.
What is Social Media Marketing?
Social Media Marketing Strategy
Targeting your Super Customer
Social Media Platforms
|
Planning and Scheduling
- Creating an annual plan
- Breaking it down into a monthly marketing focus
- The 80/20 rule and frequency
Creating Valuable Content
- What’s top quality content?
- Keeping your audience engaged
- Breaking down bite-sized chunks of content
- Engagement and building a community
- The importance of keywords
- Creating images that do the job!
- Choosing a scheduling tool
Analysing and Reporting
- What, where and when to analyse
- Measuring ROI
- Tracking against targets
Building relationships and community