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Course Overview

This course will provide a comprehensive understanding of how effective Marketing Communications can improve your business’s marketing success. Delegates will learn about the marketing communications process, digital and offline communication channels, messaging and ultimately how to prepare a marketing communications campaign plan.





Duration: 1 day


Who should attend?

This course is designed for Business Directors, Senior Managers, Department Heads and Marketing Executives.

Course Content:

  • Understand the principals of Marketing Communications
  • The differences between B2C and B2B marketing
  • The elements of the marketing communication mix
  • Marketing communication tools and how to use them
  • Identify and profile your target audience
  • Create and evaluate marketing communications campaign plan

Benefits for the individual

  • Develop a thorough understanding in how to use marketing communications effectively for your business
  • Achieve better results from your marketing communications activity
  • Increase your confidence in preparing and executing successful marketing communications campaigns

Benefits for the organisation

  • More knowledgeable and competent employees
  • Improve customer engagement
  • Greater ROI for your marketing budget

The Introductory to Marketing Communications training/development can be tailored to suit the client’s requirements - in terms of content type or depth.

To discuss your requirements contact us on: 01604 495252