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Course Overview

This course will provide an essential guide to understanding the fundamentals of business-to-business digital marketing. Delegates will learn about the tools and techniques that can be used to develop a robust and effective digital marketing strategy. By the end of the course delegates will have a better understanding of which digital channels will work best for their business and how to use them.





Duration: 1 day


Who should attend?

This course is designed for Business Managers and Marketing Professionals working in a business-to-business setting and looking to make digital marketing an integral part of their marketing capabilities.

Course content

  • Why B2B digital marketing?
  • Understanding digital marketing strategy
  • Inbound vs Outbound marketing
  • Good content marketing
  • Search marketing
  • E-CRM, lead generation and GDPR
  • Social Media for B2B
  • Evaluation and Improvement

Benefits for the individual

  • Expand your knowledge and understanding of B2B digital marketing tools and techniques
  • Achieve more visible and measurable marketing results
  • Increase the impact you can have on your business’s success

Benefits for the organisation

  • Better informed and knowledgeable employees
  • Improve market engagement for your business
  • Greater measurability of the impact of your marketing budget


The BUSINESS-TO-BUSINESS DIGITAL MARKETING training/development can be tailored to suit the client’s requirements - in terms of content type or depth.

To discuss your requirements contact us on 01604 495252.